Marketing

Traditional Marketing Ideas to Boost Your Brand Visibility

At Concept, we recommend a well-rounded approach to marketing by investing in products that help build brand recognition and help you build trust with prospective clients. While digital marketing is very important in the landscape of promoting your business, don’t leave behind some tried-and-true traditional marketing strategies.  Leveling up your marketing does not require a …

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Should you be trying to “close” the sale?

I was reading a blog article from Emyth tonight. The article really resonated with me because I have never believed in or pursued being a “hard salesman”. What I mean by “hard sales” is putting pressure on your clients to make a decision immediately, coercing them, or thinking of only what you get out of it whether or not …

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How Design Affects Our Everyday Lives: Fonts

It is interesting how design affects our everyday lives. The following excerpt from Subliminal is a great example of why we do what we do. The unconscious elements will often determine whether or not prospective clients even give you the time to earn their business. Here’s an example of how important fonts are in making your branding effective or non-effective.  “…participants …

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Simple Concepts: Top 10 Marketing Strategies for Small Businesses

I often get asked, “what is the best types of marketing for small businesses”? This actually is a tough and very broad question. There are so many things that lead to a successful marketing campaign or strategy. Although it is hard to pinpoint one marketing strategy that works for all businesses all of the time, …

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